Event Marketing

Social Media

The Health and Wellness Expo utilizes multiple Social Media avenues including Facebook, Twi

 

The Health and Wellness Expo utilizes multiple Social Media avenues including Facebook, Twitter and LinkedIn. Facebook Group Marketing, Event Boosts and other campaigns are routinely applied to all marketing strategies for events.

 

Radio Advertising

Radio Advertising may be part of a specific ad campaign for the Health and Wellness Expo.  We chose

 

Radio Advertising may be part of a specific ad campaign for the Health and Wellness Expo .  We choose specific radio stations that cater to our target demographics of ages 25-54 women and men.

 

Print Media

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Print Media is a utilized media platform that may be used to attract mature-aged demographics (55+) above our core demographic spectrum of 25-54. 

Today, print Media now is read primarily by men and women age 60 and older. 

Local specialty Magazines may be added to marketing campaigns.

Direct E-Mail to Attendees

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All attendes in each specific market receive a pre-alert e-mail about an upcoming event 2 weeks out,  1 week out and three days prior to every event.

Health and Wellness Expo collects a number of pieces of research with every attendee e-mail.  Health and Wellness Expo pools all show data by show location in which to calculate "which" marketing is working best.  Outcomes are not always consistent therefore a varied campaign may be applied in different markets depending on our research data.

Television Advertising

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Our most widely applied media platform applied for the Health and Wellness Expo is Television Advertising.  Programming targeted to appeal to women and men ages 25-54 including prime time newscasts are frequently where our event ads will be presented to the targeted audience.

On-Line Search and Event Calendars

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All our events are listed on the #1 event website Eventbrite where show attendees freely download their free admission tickets.  Links are on our web site and e-mails are collected for future distribution in front of upcoming Health and Wellness Expos.  E-Mails collected are NEVER distributed to anyone and are used strictly and solely by our organization.


Our events are also listed on numerous local event calendars that are ranked high on Google searches.